By Gillian West

Lily Cole for Sky Rainforest Rescue – a partnership between Sky and WWF helping to protect one billion trees in Brazil – has turned to SapientNitro to creatively harness the power of Instagram in order to promote Cole’s first footwear collection with French ecological shoe brand Veja.

To celebrate the collaboration between Sky Rainforest Rescue and Veja, which uses wild Amazonian rubber on the soles of its shoes, SapientNitro has created #TapForTrainers in a bid to bring the Amazon closer to a younger fashion-conscious audience who may feel that the Amazon is far removed from their day-to-day life. Read full story ›

Source: The Drum