Google is top of the Global Top 100 Companies when rated by brand perception, research from FutureBrand has found, up from third place when listed by financial worth.
Apple, which was first on the list by financial worth, fell to fourth place when the FutureBrand Index’ rated the companies by perception.
Tom Adams, global head of strategy at FutureBrand said: “Companies are also brands and our results show for the first time the extent to which the strongest in 2014 are able to transcend the positions dictated by opinions of their financial worth; opinions which in any case are formed largely by Read full story ›
Source: The Drum
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