John Lewis and accommodation booking app Hotel Tonight will see their in-taxi adverts extended across 700 digital screens as real-time digital moving media provider BrightMove adds a further 350 taxis to its business.
The roll-out of the technology will begin in September, culminating in the introduction of 400 new screens by the 1 October, with a total of 700 screens being introduced by the end of the year.
BrightMove’s moving media platform, which uses London’s black cabs as its ad space, targets consumers using GPS technology to deliver relevant messages delivered in real-time.
Since June 2013, BrightMove Media has run Read full story ›
Source: The Drum
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