Facebook, Twitter, blogs, websites, YouTube – “we crap out shitloads of copy on a daily basis,” Microsoft Mobile’s head of digital Thomas Messett told The Drum as he explained what he wants to know now is how copy is resonating with consumers and, more importantly, how it is stacking up against competitors.
Microsoft Mobile – until recently known as Nokia – has endeavored to answer this by going back to the fundamental blocks that its vast array of content is built on. Language.
It struck up a partnership with Relative Insight, a newly launched language analysis service Read full story ›
Source: The Drum
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