By Simon Haynes

By now, our man in Brazil Dominic Gramatte has travelled to see Germany vs Ghana and is now realising not all of South America is warm and sunny in Argentina before returning to the UK.

We know that England are coming home early, along with Italy and Spain, and Brazil (like many predicted) are going through. Do the attitudes of different countries to the World Cup mean the advertising strategies from global brands change according to the local audience? Similarly, are local brands embracing the opportunity to get in front of a global audience? My personal opinion is Read full story ›

Source: The Drum