The CEO of accessories and lifestyle brand Escada, Bruno Sälzer, is set to move to apparel company Bench as it looks to push forward a ‘renewed design ethos’.
Effective 1 December Sälzer will take on the role of CEO and chairman at the urban wear brand, which recently announced a contemporary and ‘functional-led approach’ to product design.
Sälzer commented: “Bench fashion is an expression of young people’s attitude towards life in the age of the internet and social media: individual, casual and with an eye for their own style. This exciting brand appeals to a target group which is of Read full story ›
Source: The Drum
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