By Gillian West

With students preparing for university in the coming months HSBC has launched ‘Your Future Self’ to engage with new students and help kick start their future careers.

Working with We Are Social, TMW and Mindshare, the campaign, which has social media at its heart, aims to generate conversation between the global banking institution and the online student community, ultimately driving student account sign ups.

‘Your Future Self’ kicks off with four documentary-style short films focusing on four individuals and how their time at university shaped their career (Jethro Binns, a former professional squash player who started up an online squash learning portal, Read full story ›

Source: The Drum