By Staff Writer

This low-key and tenderly made ad for Ronald McDonald House Charities underlines the perception that this is a company that puts something back into the community. Providing free home-from-home accommodation for families with a child in hospital, the charity enables mum and dad to stay close at hand so that at least some element of the strange new world they’ve found themselves in is comfortingly familiar… like dad’s voice.

Creative Agency: Leo Burnett
ECD: Justin Tindall
Creative Director: Richard Robinson / Graham Lakeland
Creative: Jon Fox / Rik Brown
Planner: Josh Bullmore
Film Production: Smuggler
Director: Joshua Neale
Producer: Ben Roberts
Photography: Steve Annis
Editor: Tim Hardy @ Stitch
Post Production: Read full story ›

Source: The Drum