By Ishbel Macleod

Marketers must approach Vine strategies in an entirely different way to YouTube if they are to reap its full benefits, according to Richard Barley, creative technologist at Twitter UK.

He told delegates at The Drum Live – an event which saw The Drum put together an edition of the magazine live in front of an audience – that marketers must resist the urge to upload everything to Vine, as they might do with YouTube.

“Vine is very much targeted at those with a bit more of an artistic angle, It’s less about sharing everything you’ve got [compared to YouTube].

“We want Vine Read full story ›

Source: The Drum