Amazon’s battle with Hachette Book Group intensified yesterday after the online retailer called for e-book prices to be lowered well below that of hardback copies to increase sales revenue and consumer uptake.
The online retail giant said it would accept a drop to 30 per cent of e-book revenue if publisher Hachette dropped prices on its more expensive titles to a maximum of $9.99 – except in special cases.
Amazon claimed that if e-book prices were decreased by as much as a third, it would see an increase in book revenue as high as 16 per cent, presenting a win-win situation for Read full story ›
Source: The Drum
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