By Gillian West

Travel rewards currency Avios has unveiled the finale to its ‘Big Reward’ campaign which offered the UK public the chance to win 50 pairs of British Airways flights by nominating someone to say thank you.

Premiering during the ad-break between ‘The Million Pound Drop’ and ‘Alan Carr: Chatty Man Summer Special’ on Friday (25 July), the three-minute long finale film saw comedian and performer Chris Ramsey spend £250,000 on shopping in conjunction with Avios partners to collect over a million points to fund the winners’ flights.

The items purchased by Ramsey were then donated to Save the Children’s crisis grant programme, Eat, Read full story ›

Source: The Drum