An Activia music ad starring Colombian popstar Shakira has become the most shared ad of all time overtaking VW’s Star Wars Superbowl commercial, according to marketing technology company Unruly.
‘La La La (Brazil 2014)’, released in partnership with the World Food Programme (WFP), is a three-and-a-half minute music video which has mustered 5,375,756 shares across Facebook, Twitter and the blogosphere.
The video, released on 2 May, is one of many ads which have capitalised on the growing trend of ‘trackvertising’ – when a brand and musician co-release a music video which also serves as an advert.
Nicolas Frerejean, global marketing director at Activia, Read full story ›
Source: The Drum
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