Engine UK’s chief executive Debbie Klein has stressed that the agency group will retain its independence following its £100m buyout by private equity firm Lake Capital.
The move will see Engine work closely alongside Lake Capital’s two other marketing services companies – entertainment and content marketing agency Trailer Parks and global market research and business intelligence firm ORC, which will result in a “new breed” of agency that will in total command $400m (£237m) in revenue – 60 per cent of which will be generated from digital.
Speaking to The Drum about the acquisition, the details of which were confirmedearlier today, Klein Read full story ›
Source: The Drum
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