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How a privacy experiment at The Drum Live convinced delegates they'd bumped into old friends

on Jul 31, 2014 | 0 comments

By Staff Writer

Delegates at The Drum Live earlier this month were duped into believing they had bumped into an old friend as part of a live experiment exploring privacy in a digital world.

Innovation company Abundance brought along an actor to forensically research five unsuspecting delegates – including keynote speaker Cindy Gallop – using information freely available on the internet.

During the course of The Drum Live, the actor then used the personal information he’d garnered to convince the perfect strangers he was an old friend. Hidden camera footage – which you can see in the video below – reveals that he managed to Read full story ›

Source: The Drum