By Gillian West

Coconut rum brand Malibu has turned to Millennial Media to create a brand-focused mobile video campaign for its ongoing ‘Best Summer Ever Project’.

Targeting both men and women in the UK aged 18-34, the activity uses a combination of Millennial Media’s data and video technologies to engage fans and open a dialogue with them.

Deployed by Havas Media the campaign utilises Millennial Media ad units Video Ticker, to integrate time-specific, location-based information in a ticker format, and Video Toggle, to display three different videos on tablet customising brand interaction with multiple content and messages.

“When you combine the rich storytelling of video with Read full story ›

Source: The Drum