By Gillian West

Urban innovation specialists Future Cities Catapult has engaged Elmwood to create a new brand identity and visual collateral for the organisation.

As one of seven specialist technology and innovation ‘Catapult Centres’ launched by the UK’s Technology Strategy Board, Future Cities Catapult is responsible for unlocking opportunities for businesses to improve cities.

Charged with creating a recognisable brand identity which clearly communicated who Future Cities Catapult are and what they do, Elmwood had to balance the core identity of the group of ‘Catapults’ whilst still establishing a unique identity for Future Cities Catapult.

The previous logo has been evolved to maintain the recognisable brand Read full story ›

Source: The Drum