Tesco and Proctor and Gamble (P&G) have come together for an augmented reality 3D experience around the new CBeebies Land attraction at Alton Towers.
Alton Towers Resort partnered with P&G in April this year for a national campaign that saw a half price entry offer to the park feature across 45 million packs from family brands including Ariel, Bold, Pampers, Fairy Non-Bio and Lenor.
This latest push has harnessed the Tesco Discover AR platform which is accessible via the ‘Tesco Discover’ app.
Developed by Engine Creative, users can scan Tesco product labels, magazines and instore POS to discover more about certain Read full story ›
Source: The Drum
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