Mondelez’s chief marketing officer Mary Beth West is to exit the snacks giant as part of a complete board-level restructure to a region category-led operating model.
Effective immediately marketing of the company’s portfolio of brands now falls within Mark Clouse’s remit.
He has been named chief growth officer, a newly created position which will see him accountable for all of the key areas of the company’s growth strategy including corporate strategy, global categories, global marketing, global sales, and research, development and quality.
Mondelez has said the integrated approach will enable the company “to more efficiently allocate resources to accelerate expansion of global Read full story ›
Source: The Drum
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