By Staff Writer

Greenpeace and Mr President took to Twitter on International Tiger Day, recruiting famous internet cat sensations such as Lil Bub to help raise awareness of the plight of the 3,000 tigers left in the wild.

More than twice as many cat pictures are shared online than selfies, and so as well as a campaign video featuring numerous famous internet cats, Greenpeace and creative agency Mr President came up with a meme-maker so that the internet could get behind the cause and make shareable memes using pictures of their own pet cats.

The campaign highlights how internet trends can be harnessed Read full story ›

Source: The Drum