By John Glenday

Thomas Pink, the London-based shirt maker, has won its lawsuit against lingerie brand Victoria’s Secret – amidst claims that its Pink range of clothing confused customers familiar with its own brand.

The legal victory came despite the very different target markets for both brands seemingly providing ample distance between them, with Thomas Pink targeting men scouting for traditional shorts and Victoria’s Secret selling to ‘college girls’.

Nevertheless the high-end shirt maker has history on its side, having been in business since 1984 and named after an 18th century London tailor. Victoria’s Secret has no such ancestry, having opened its first Pink outlets Read full story ›

Source: The Drum