By Ishbel Macleod

FX Networks has appointed Zenith Optimedia to handle media for its FX, FXX, FXM and FXNOW brands.

The first launch that Zenith will manage will be for American Horror Story: Freak Show in October.

Stephanie Gibbons, president of marketing and on-air, FX Networks, said: “We’re excited and energized to be joining forces with Zenith, a trusted partner of 20th Century Fox Filmed Entertainment, as we evolve and position our business for continued success in a time of breathtaking change and opportunity.”

The account will be managed out of Zenith’s LA office, with buying to be handled in LA and NY.

Tim Jones, chairman Read full story ›

Source: The Drum