By Jessica Davies

Channel 4 has launched a marketing campaign to promote its new short-form content strand Shorts.

The broadcaster, which launched the 4oD-based content hub last November in response to increasing demand for more snackable, mobile-optimised content, will launch the campaign tomorrow (2 August) across all its channels.

The ad, created by its in-house creative agency 4Creative, is accompanied by retro hit “Short Shorts” by The Royal Teens, and captures moments and glances of an eclectic mix of people all wearing very short shorts in different, humerous ways – showing off “beautifully directed buns”, as described by heads of 4Creative Chris Bovill Read full story ›

Source: The Drum