By Staff Writer

This is a smashing way of making a serious point about our generation’s failure to pass on cooking skills to our children. Instead of getting all preachy on our ass, this viral for Uncle Ben’s demonstrates what happens when an estate agent shows a number of families around a house that doesn’t have a kitchen.

Creative Agency: Abbott Mead Vickers BBDO
Creative Director: Mike Hannett
Creative: Liam Donnelly / Phil Holbrook
Board Account Director: Gau Narayanan
Account Director: Paddy Heaney / Jen Knox
Account Executive: Georgia Totvanian
Senior Planner: Raquel Chicorel
Planner: Matt Turnbull
TV Producer: Richard Grisman
Film Production: Fat Lemon
Director: Chris Faith

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Source: The Drum