By John Glenday

Magnum is offering Londoners a cool new offer in the form of a smartphone app designed to give friends the opportunity to share an ice cream together.

M-Pulse incorporates ‘beacon’ technology in order to locate friends and family (with their permission) in respect of Magnum ice cream stockists, providing a range special offers and experiences to boot.

Delivered in tandem with Karmarama and US proximity platform NewAer the app relies on iBeacon technology to pinpoint locations of StickNFind beacons installed on a number of Wall’s fridges in WH Smith stores throughout the region.

Neil Gledhill, Magnum global brand director, said: “We’re thrilled to Read full story ›

Source: The Drum