Italian clothing company Diesel is promoting its latest male fragrance, Only the Brave Wild, via an interactive retail experience at Westfield London.
Following on from the brand’s recent ad campaign, creative production company Inition and brand engagement agency Electrify have produced a ‘Wild Scream Stream Booth’ in Westfield’s central atrium with a live feed to the Centre Spectacular digital display.
Shoppers will be invited to enter the booth where they will sit in front of a camera, transmitting a live feed of themselves in front of a digitally constructed, urban environment.
Participants will then be prompted to ‘unleash their inner animal’ – Diesels Read full story ›
Source: The Drum
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