By Gillian West

Tata Sons Limited, the principal investment holding company of the Tata group, has awarded its global brand campaign brief to JWT.

The appointment sees JWT charged with presenting three messages about Brand Tata – Tata is global, Tata is trustworthy, and Tata is a good corporate citizen – in a new campaign.

Of the appointment, Dr. Mukund Rajan, member – group executive council, Tata Sons Limited, and brand custodian, said: “We are delighted to be entering into this partnership with JWT, which has a proud history spanning 15 decades of creative success. As Tata continues its journey towards becoming one of the Read full story ›

Source: The Drum