Shopping centre Westfield London is set to host a public hackathon, in partnership with Decoded Fashion, to promote the launch of Westfield Autumn Winter 2014.
The Future Fashion: 24 Hour Hack will take place 20-21 September and allow shoppers to watch and interact with tech start-ups from across Europe, as they compete to create a new way of enhancing the consumer experience for fashion and retail brands in Westfield.
The teams will be briefed to answer one of three Autumn/Winter 2014 key fashion points, including: ‘How can we use technology to help shoppers find the perfect item for them?’, ‘How Read full story ›
Source: The Drum
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