Over three quarters (83 per cent) of 16-24 year olds use YouTube as a music platform rather than a video platform, research from youth insights consultancy Voxburner has found.
Just over half of respondents (56 per cent) said they used iTunes or the radio to listen to music, while 48 per cent use Spotify and 25 per cent use Soundcloud.
Streaming services such as Spotify and Pandora act as the main way which young people learn about new music, with 56 per cent agreeing to doing this, while 49 per cent will use Facebook for music discovery, and 42 per cent turn Read full story ›
Source: The Drum
Industry News