By Alex Johnson

Social media has demonstrated its power again after Zara came under intense criticism for selling a garment that closely resembled outfits worn by Jewish holocaust prisoners.

First spotted by an Israeli journalist, online chatter quickly grew with many decrying the fashion chain’s error.

Now with the offending item off the shelves the incident provides some powerful lessons on handling crises – particularly those generated by an organisation’s own decisions rather than external factors:

• Be aware of cultural sensitivities.

​Social media can make a misjudged product or service global in a matter of minutes. From a reputational point of view Read full story ›

Source: The Drum