A series of TV Licensing radio ads on BBC Radio 1 and 1Xtra are set to launch this weekend targeting the student community as colleges and universities prepare to return to classes.
Proximity London created the trails for the licensing body in a bid to remind students that they must pay for a TV licence if they watch programmes on their laptops or mobile devices.
Proximity designed the ‘What can you buy for 40p?’ campaign, with voiceovers from Matt Edmondson and Yasmin Evans, to highlight the daily cost of a TV licence.
Catriona Ferguson, head of marketing at TV Licensing, said: “This campaign Read full story ›
Source: The Drum
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