Car rental company Hertz has renewed its sponsorship of the 2014 British MotoGP.
As title sponsor of the British MotoGP, Hertz will benefit from media exposure through a range of branding opportunities at the circuit, including at the trackside, bridge, starting point, winners’ podium backdrops, and clothing of the Paddock Girls.
In addition, at this year’s event, visitors can try their hand at ‘winning the fastest lap’ of the Silverstone track on bike simulators placed in the Hertz Game Zone or have their photo taken in one of the Hertz Dream Collection vehicles on display in the area.
Michel Taride, group president, Read full story ›
Source: The Drum
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