By Gillian West

Hartley’s Jelly is taking on TV advertising with a new campaign featuring real jelly trying to escape from mischievous toys who are working together to put them into their pots.

Created by Karmarama, the ad shows the jellies wobbling around as the toys, including an orange teddy bear, a giraffe, a dinosaur and toy diggers, chase after them.

Puppeteering techniques were used in order to make the jellies wobble with comedians and professional beatboxers providing the jelly voices. A combination of stop motion and puppetry was used to bring the toys to life.

“Not only have Karmarama managed to literally Read full story ›

Source: The Drum