By John Glenday

Chocolate purveyor Hershey has rolled out a revamp of its famous logo by flattening and simplifying its existing 3D look for a pared down two dimensional representation, which has drawn comparisons by someone online to a pile of poo.

The American confectionery brand settled on the minimalist new look with the removal of shadowing and embossing and retaining a stylised Hershey’s Kiss.

Mike Wege, senior marketing officer at the firm, said: “Our updated company brand and refreshed visual identity is an expression of our progression to a modern, innovative company that positively impacts our local communities as we continue to grow Read full story ›

Source: The Drum