By Gillian West

The Royal Air Force is focusing on both full-time regulars and spare-time reserves in a new recruitment campaign spanning TV, radio, social media, online and display advertising.

The national campaign, created by WCRS, sees 20 and 30-second spots directed by Kit Lynch-Robinson highlighting what it takes for the RAF to respond to a humanitarian crisis.

Describing the creative as “much more interactive and 21st century”, RAF group captain, Catherine Coton, remarked: “WCRS has managed to bring the RAF to life and made it more attainable to potential candidates”.

The 30 second advert begins with breaking news that the RAF has deployed Fast Jets Read full story ›

Source: The Drum