The ways that brands use Twitter successfully can be categorised into four areas – live events, everyday moments, campaigns and reactive content, according to Tariq Slim, telco and tech lead for key accounts for Twitter.
Speaking at SMW London, Slim suggested that Twitter as a medium could present a challenge to advertisers because they did not know how to plan for a real-time platform.
“If brands think about four types of content they can cover it all,” he said.
Live events, such as the Apple Live announcement, saw “a lot of brands looking at how they could promote their own brands,” he claimed, Read full story ›
Source: The Drum
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