By Ishbel Macleod

With 88 per cent of marketers wanting to know how to measure ROI, according to the social media examiners 2014 report, it is important to know what you want to achieve in a social campaign, according to SocialBro founder Javier Buron at SMW London.

Hosting a session on where return on investment fits into a Twitter marketing strategy, Buron and his three panelists provided their tips on how to maximise their ROI, while also pointing out that the return may not simply be cost per lead or revenue.

Shift in perception, reduction in costs and visits to a site can all count Read full story ›

Source: The Drum