A KitKat ad released amid the social media frenzy mocking a bending flaw in the new iPhone 6 dubbed #Bendgate has become the most retweeted adverts of all time on Twitter.
KitKat, which was one of the first brands to capitalise upon the #Bendgate hashtag, which trended in the UK on Wednesday and Thursday, has now overtaken Oreo’s ‘Dunk in the Dark’ tweet as the social network’s most shared ad.
The tweet went viral generating over 20,000 retweets and over 9,000 favourites in the space of 48 hours, trumping previous record holder Oreo Dunk in the Dark which received 15,700 Read full story ›
Source: The Drum
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