Cinime, the app developed by Digital Cinema Media (DCM) and Yummi, designed to let brands entertain and engage people before and after the movies, is set to develop its content following a tie-up between DCM and MyMovies.
The deal will see users of the app able to access the latest film content wherever they are, rather than just in the cinema.
Phase one will see the latest official trailers for all UK cinema releases delivered straight to the end user’s handset using MyMovies’ streaming services, with exclusive red carpet and junket interview content to be rolled out later in the year.
Simon Rees, Read full story ›
Source: The Drum
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