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Ad of the day: Gatorade - 'Derek Jeter'

on Sep 26, 2014 | 0 comments

By Staff Writer

We’ve already seen one commercial marking Derek Jeter’s retirement this year and it’s a measure of his impact on baseball that this second epic also plays fulsome tribute to the star.

Much of this was filmed candidly as Jeter walked among his fans and director Henry-Alex Rubin appears to have captured the honest reactions of New Yorkers as they suddenly realise their hero is among them.

Creative Agency: TBWA Chiat Day (Los Angeles)
ECD: Brent Anderson
Creative Director: Renato Fernandez
Creative: Nick Ciffone / Dave Estrada
Film Production: Smuggler
Director: Henry-Alex Rubin
Producer: Drew Santarsiero
Production Ass’nt: Garrison Askew
Editor: Damion Clayton @ Rock Paper Scissors

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Source: The Drum