Bauer Media is undergoing a commercial overhaul in a bid to simplify its range of radio brands for the market and will refocus its offering around Magic, Kiss and Absolute Radio as its three core brands.
The changes will also bring development to its Place portfolio of local TV stations, with core local channels such as Liverpool’s Radio City to follow the pattern of spin-off channels such as Kiss’s Kisstory and Kiss Fresh. Local channels will now have two brand extensions, one for older listeners and one for younger, in order to broaden demographic commercial reach.
Meanwhile, Magic will go national on Read full story ›
Source: The Drum
Industry News