Matalan has agreed a deal with News UK to promote its Autumn/Winter clothing collection in the Sun on Sunday’s Fabulous magazine using augmented technology.
The four-week deal includes a cover wrap on the 28 September edition and the brand will fill the first eight pages of the magazine the following Sunday. It will conclude with a sponsored editorial shoot and a 16 page loose insert.
In addition, augmented reality technology will be used to allow readers to shop instantly through their mobile devices.
The campaign will also include a behind-the-scenes video of the cover wrap shoot which will be published on both the Read full story ›
Source: The Drum
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