By Angela Haggerty

Twitter is to begin beta testing a system of ad targeting for film fans.

Twitter’s global head of research, Jeffrey Graham, told the Hollywood Reporter that research carried out by the social network highlighted opportunities for marketers to target movie audiences.

“Our recent research shows that Twitter is a major influence on movie choice,” he said. “Not only are people hearing about new movies on Twitter, they are using it to make a decisions about what to see, then sharing their experience with friends.

“The research highlighted just how many different opportunities there are for marketers to connect with this behaviour Read full story ›

Source: The Drum