The Fairtrade Foundation has created a social experiment as part of its autumn campaign to test UK consumers’ levels of fairness and highlight the farmers and producers who benefit from the Fairtrade system.
The Great British Fairness Debate, which runs for two weeks from today (29 September) until 12 October, spans online, social and PR and aims to show consumers that by acting more fairly and choosing Fairtrade products more regularly, they can make a real difference.
Created in partnership with communications agency Karmarama and digital specialist Eight Arms, the campaign will drive consumers to a new microsite, where they will be Read full story ›
Source: The Drum
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