Hailo’s newly appointed global chief marketing officer Gary Bramall will avoid the “aggressive” marketing tactics of rival Uber as he plans his roadmap for the taxi-booking app.
Speaking to The Drum as London cabbies went on another strike against such services, Bramall suggested that some of the techniques Uber has used have been “aggressive”.
For example, it ran 50 per cent off promotions and launched an UberTaxi service during the srtrikes in a bid to woo more customers, while its co-founder and chief executive Travis Kalanick has described the company as ‘David’ in the Read full story ›
Source: The Drum
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