Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

The Sunday Mirror's Brooks Newmark exposé: a blatant fishing exercise that struck gold

on Sep 29, 2014 | 0 comments

By Chris Boffey

There is an ethical debate to be had about whether the Sunday Mirror was right to publish the story about a Tory MP sexting, but the detail cannot be faulted. In fact we should revel in it: the junior minister sent a picture to a woman he believed was a Tory activist exposing his genitals “while wearing a pair of paisley pyjamas”.

Priceless.

It is this glimpse of the ordinary amongst the extraordinary that convinces readers that the story cannot be anything else but true. OK, it also helps that Brooks Newmark resigned and said he had been a complete fool.

The Read full story ›

Source: The Drum