By Mike Goode
Christina Lamb is – in many ways – an unlikely-looking war correspondent but if you watch this film, you’ll quickly realise how little someone needs to resemble the stereotype of the battle-hardened tough guy to possess the requisite bravery and fortitude.
This is a mesmerising portrait from a really excellent series and as much as its makers try to persuade us that this isn’t really advertising, it possesses a tremendous power which makes you want to support the work of people like Lamb far more effectively than a 30″ commercial ever could.
Creative Agency: Grey London
Creative Director: Phil Lind / Dave Monk
Film Read full story ›
Source: The Drum