The commercial restructure at Bauer Media is enabling the company to develop and focus strategy around cross-platform native advertising propositions, according to head of creative and brand solutions Clare Chamberlain.
Speaking to The Drum, Chamberlain – who took up the role during the summer – said the restructure streamlined Bauer’s commercial sales strategy for the digital landscape and the response from clients so far has been encouraging.
The change simplifies options for advertisers across Bauer’s print, digital and radio brands, and Chamberlain said that campaigns for clients such as the Macmillan cancer charity had signalled the restructure is delivering the Read full story ›
Source: The Drum
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