Starbucks has launched a global ad campaign with an ambitious ad designed to capture real, unscripted moments in-store.
The video called ‘Meet me at Starbucks’ was created by 72andSunny and showed coffee-lovers throughout the world connect with friends. The 60 second clip will be broadcast on YouTube with a brand takeover scheduled for Wednesday 1 October.
This will be supported with display ads and the Instagram hashtag #HowWeMet encouraging fans to snap their own special moments. The firm will also distribute the clip through its Tumblr and Twitter accounts.
The ad comes as part of the ‘Meet me at Starbucks’ campaign which included Read full story ›
Source: The Drum
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