Telefónica is helping to “power” the internet of things and wearable device ecosystem, according to the mobile network’s new global advertising chief Daniel Rosen.
Rosen, who will join the mobile operator from his role as global chief executive at WPP agency Joule in November, said wearable devices and the internet of things are areas of major interest for the business, which already operates a machine-to-machine division.
However, he added that consolidation is inevitable for the wearable tech space, adding that although developments in the area are “hugely exciting”, many of the devices that come out on the market won’t work.
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Source: The Drum
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