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A lesson from Scotland's referendum: You can't rely on social media to gauge public opinion

on Sep 29, 2014 | 0 comments

By Andy Oakes

There’s an old saying in football that is applied when there is an unexpected victory. ‘On paper, Team X should have won. The thing is, football is played on grass.’

This phrase popped into my head the morning after the Scottish independence referendum. The No vote had won a pretty comprehensive 55-45 per cent victory, a much wider margin than most analysts and pretty much all of the Yes campaign had predicted. The majority of the polls had predicted a much closer margin; indeed two weeks before the vote, some were predicting a Yes victory.

As the scale of the defeat Read full story ›

Source: The Drum